IT ALL BEGINS WITH AN IDEA. Purposeful Vigor - intentional passion towards good health... its a brand that was birth from a conversation that the founder Pierre Vaughn was having with Cameron Dixon in the gym while working out. They began to collaborate about what motivation does for them and how working out in the gym building the external body helped also to build their mentality too. It was then Purposeful Vigor was born. A line that could give people of all race, background, and age the ability to look good and feel good while building towards purpose.   

Mental toughness plays a critical roll in any venture that ends with success. The ability to motivate and empower yourself with words plays a huge part in helping any individual who decides to lead a healthy lifestyle. Perseverance and overcoming the adversity faced when anyone decides to take control of their health! There is a a certain mindset one has to commit to have if you want to achieve! Persistence and perseverance unlock the pivotal role in perseverance and overcoming the adversity faced on the journey to healthy living. Living life on purpose!